Evidia
Duration
8 months
My roles
UXR
Branding
Design system
My team
Carina Oswald - Team Lead
Tatjana Medvedev - Designer
Maksim Grachev - UX designer
Loic Maupin - Motion designer
Introduction
Post-merger, Evidia’s digital presence was fragmented, with inconsistent branding, a clunky booking system, and poor appointment visibility. Patients grappled with complex terms, slow check-ins, and opacity, while doctors struggled to access patient data. This caused a 15% no-show rate, operational inefficiencies, and a weakened market position in a radiology sector shaped by an aging population (rising from 12% to 22% in 35 years) and growing chronic diseases.
Evidia, Germany’s leading radiation medicine group, was formed in 2021 through the merger of Meine Radiologie Holding and blikk Holding under EQT ownership. Renamed Evidia in June 2022, the company operates 90+ practices with 2,000+ employees, serving 500,000+ patients annually with radiology, nuclear medicine, and radiation therapy services across the DACH region.
Aspiration
Transform Evidia into a digital frontrunner by creating a scalable, patient-centric platform
Fully digitalizes the patient journey (booking, intake, result-sharing).
Enhances user experience with a unified brand and intuitive UI.
Attracts privately insured patients and top talent through a modern digital ecosystem.
Research & Insights
We began by analyzing the radiology market and user behavior to identify opportunities
Market Trends
There’s significant growth in telehealth and mobile health, yet competitors in the DACH region are lagging in digital maturity, providing Evidia a chance to lead.
User Insights
Through in-depth interviews with 15 patients and 8 referring doctors, as well as usability testing the competitors' platforms, we uncovered critical pain points:
65% of patients found medical terminology confusing, often leading to frustration during the booking process.
40% abandoned bookings due to limited appointment visibility, unable to find suitable slots across practices.
60% of referrers seek a secure portal for faster result-sharing, while 50% note frustration with inconsistent communication across Evidia’s practices, delaying care.
Operational
80% of staff linked the 15% no-show rate to patients feeling unprepared; manual scheduling caused double-bookings, reducing equipment utilization.
How might we reframe medical terminology and enhance transparency so patients feel confident and informed throughout their journey?
How might we create a digital platform that patients and referrers trust, adopt with ease, and enthusiastically recommend to others?
Design process
Turning insights into actions
Using the HMW questions and findings as a springboard, we moved into the ideation phase to map out solutions.
Journey Mapping
We mapped the entire journey for the three targets groups: patients, doctors & staff and referrers, from practice search to appointment booking, intake, and result-sharing, identifying key pain points like confusing terminology, lack of appointment visibility, and last-minute cancellations due to poor communication.
Ideation Workshops
We held brainstorming sessions to generate solutions for the HMW questions.
Proposed digital pre-check-ins and automated reminders to reduce no-show rates by addressing last-minute cancellations and improving patient preparedness.
Developed a patient-friendly language guide to simplify medical terminology and improve transparency.
Designed a unified digital platform with a secure referrer portal to ensure trust and adoption.
Patient & Referrer Journey Maps
SCROLL
Design that goes deeper
Clarity, transparency, and a user-centric approach are achieved through an advanced design system featuring over 70 components.
Leveraging Evidia's core unique selling proposition, the platform employs transparency effects and micro-animations to "make the invisible visible," enhancing user interaction for a seamless and engaging experience. Linear graphic elements inspired by organic forms bring fluidity and natural motion, while gradient-integrated icons reinforce visual consistency. Subtle background gradients add depth and focus, and strategically placed dark blue sections highlight key content, maintaining an elegant and harmonious aesthetic throughout.
Testing & Iterating
Prototyping, collaboration, and User Testing
We built high-fidelity prototypes to test solutions like digital pre-check-ins and automated reminders.
Close dialogue between UI/UX designers and developers ensured fast development. Auto-layout streamlined updates.
Tested prototypes with 12 remote users, focusing on learnability, efficiency, memorability, errors rate and satisfaction.
Results speaking volume
Success metrics
Evidia's digital transformation streamlined scheduling, reduced administrative burdens, and improved efficiency, resulting in faster check-ins, shorter wait times, and a smoother experience for both patients and staff. Additionally, the upgraded recruitment platform enhanced talent attraction and retention.
35%
increase in appointment bookings in 3 weeks - Journey mapping identified a 40% booking abandonment rate, addressed through wireframing and real-time scheduling, achieving 8,500 bookings in 3 weeks.
12%
decrease in no-show rate - User testing revealed 80% of no-shows were due to unpreparedness; digital pre-check-ins and reminders cut no-shows.
25%
improvement in conversion rates - Streamlined UX and clear language reduced abandonment in the booking funnel.
OTHER
PROJECTS
Get in touch
Evidia
Duration
8 months
My roles
UXR
Branding
Design system
My team
Carina Oswald - Team Lead
Tatjana Medvedev - Designer
Maksim Grachev - UX designer
Loic Maupin - Motion designer
Introduction
Post-merger, Evidia’s digital presence was fragmented, with inconsistent branding, a clunky booking system, and poor appointment visibility. Patients grappled with complex terms, slow check-ins, and opacity, while doctors struggled to access patient data. This caused a 15% no-show rate, operational inefficiencies, and a weakened market position in a radiology sector shaped by an aging population (rising from 12% to 22% in 35 years) and growing chronic diseases.
Evidia, Germany’s leading radiation medicine group, was formed in 2021 through the merger of Meine Radiologie Holding and blikk Holding under EQT ownership. Renamed Evidia in June 2022, the company operates 90+ practices with 2,000+ employees, serving 500,000+ patients annually with radiology, nuclear medicine, and radiation therapy services across the DACH region.
Research & Insights
We began by analyzing the radiology market and user behavior to identify opportunities
Market Trends
There’s significant growth in telehealth and mobile health, yet competitors in the DACH region are lagging in digital maturity, providing Evidia a chance to lead.
User Insights
Through in-depth interviews with 15 patients and 8 referring doctors, as well as usability testing the competitors' platforms, we uncovered critical pain points:
65% of patients found medical terminology confusing, often leading to frustration during the booking process.
40% abandoned bookings due to limited appointment visibility, unable to find suitable slots across practices.
60% of referrers seek a secure portal for faster result-sharing, while 50% note frustration with inconsistent communication across Evidia’s practices, delaying care.
Operational
80% of staff linked the 15% no-show rate to patients feeling unprepared; manual scheduling caused double-bookings, reducing equipment utilization.
Aspiration
Transform Evidia into a digital frontrunner by creating a scalable, patient-centric platform
Fully digitalizes the patient journey (booking, intake, result-sharing).
Enhances user experience with a unified brand and intuitive UI.
Attracts privately insured patients and top talent through a modern digital ecosystem.
Design that goes deeper
Clarity, transparency, and a user-centric approach are achieved through an advanced design system featuring over 70 components.
Leveraging Evidia's core unique selling proposition, the platform employs transparency effects and micro-animations to "make the invisible visible," enhancing user interaction for a seamless and engaging experience. Linear graphic elements inspired by organic forms bring fluidity and natural motion, while gradient-integrated icons reinforce visual consistency. Subtle background gradients add depth and focus, and strategically placed dark blue sections highlight key content, maintaining an elegant and harmonious aesthetic throughout.
Results speaking volumes
Success metrics
Evidia's digital transformation streamlined scheduling, reduced administrative burdens, and improved efficiency, resulting in faster check-ins, shorter wait times, and a smoother experience for both patients and staff. Additionally, the upgraded recruitment platform enhanced talent attraction and retention.
35%
increase in appointment bookings in 3 weeks - Journey mapping identified a 40% booking abandonment rate, addressed through wireframing and real-time scheduling, achieving 8,500 bookings in 3 weeks.
12%
decrease in no-show rate - User testing revealed 80% of no-shows were due to unpreparedness; digital pre-check-ins and reminders cut no-shows.
25%
improvement in conversion rates - Streamlined UX and clear language reduced abandonment in the booking funnel.
OTHER
PROJECTS
Testing & Iterating
Prototyping, collaboration, and User Testing
We built high-fidelity prototypes to test solutions like digital pre-check-ins and automated reminders.
Close dialogue between UI/UX designers and developers ensured fast development. Auto-layout streamlined updates.
Tested prototypes with 12 remote users, focusing on learnability, efficiency, memorability, errors rate and satisfaction.
Design process
Turning insights into actions
Using the HMW questions and findings as a springboard, we moved into the ideation phase to map out solutions.
Journey Mapping
We mapped the entire journey for the three targets groups: patients, doctors & staff and referrers, from practice search to appointment booking, intake, and result-sharing, identifying key pain points like confusing terminology, lack of appointment visibility, and last-minute cancellations due to poor communication.
Ideation Workshops
We held brainstorming sessions to generate solutions for the HMW questions.
Proposed digital pre-check-ins and automated reminders to reduce no-show rates by addressing last-minute cancellations and improving patient preparedness.
Developed a patient-friendly language guide to simplify medical terminology and improve transparency.
Designed a unified digital platform with a secure referrer portal to ensure trust and adoption.
How might we reframe medical terminology and enhance transparency so patients feel confident and informed throughout their journey?
How might we create a digital platform that patients and referrers trust, adopt with ease, and enthusiastically recommend to others?
Patient & Referrer Journey Maps
SCROLL
Get in touch
Evidia
Duration
8 months
My roles
UXR
Branding
Design system
My team
Carina Oswald - Team Lead
Tatjana Medvedev - Designer
Maksim Grachev - UX designer
Loic Maupin - Motion designer
Introduction
Post-merger, Evidia’s digital presence was fragmented, with inconsistent branding, a clunky booking system, and poor appointment visibility. Patients grappled with complex terms, slow check-ins, and opacity, while doctors struggled to access patient data. This caused a 15% no-show rate, operational inefficiencies, and a weakened market position in a radiology sector shaped by an aging population (rising from 12% to 22% in 35 years) and growing chronic diseases.
Evidia, Germany’s leading radiation medicine group, was formed in 2021 through the merger of Meine Radiologie Holding and blikk Holding under EQT ownership. Renamed Evidia in June 2022, the company operates 90+ practices with 2,000+ employees, serving 500,000+ patients annually with radiology, nuclear medicine, and radiation therapy services across the DACH region.
Aspiration
Transform Evidia into a digital frontrunner by creating a scalable, patient-centric platform
Fully digitalizes the patient journey (booking, intake, result-sharing).
Enhances user experience with a unified brand and intuitive UI.
Attracts privately insured patients and top talent through a modern digital ecosystem.
Research & Insights
We began by analyzing the radiology market and user behavior to identify opportunities
Market Trends
There’s significant growth in telehealth and mobile health, yet competitors in the DACH region are lagging in digital maturity, providing Evidia a chance to lead.
User Insights
Through in-depth interviews with 15 patients and 8 referring doctors, as well as usability testing the competitors' platforms, we uncovered critical pain points:
65% of patients found medical terminology confusing, often leading to frustration during the booking process.
40% abandoned bookings due to limited appointment visibility, unable to find suitable slots across practices.
60% of referrers seek a secure portal for faster result-sharing, while 50% note frustration with inconsistent communication across Evidia’s practices, delaying care.
Operational
80% of staff linked the 15% no-show rate to patients feeling unprepared; manual scheduling caused double-bookings, reducing equipment utilization.
How might we reframe medical terminology and enhance transparency so patients feel confident and informed throughout their journey?
How might we create a digital platform that patients and referrers trust, adopt with ease, and enthusiastically recommend to others?
Design process
Turning insights into actions
Using the HMW questions and findings as a springboard, we moved into the ideation phase to map out solutions.
Journey Mapping
We mapped the entire journey for the three targets groups: patients, doctors & staff and referrers, from practice search to appointment booking, intake, and result-sharing, identifying key pain points like confusing terminology, lack of appointment visibility, and last-minute cancellations due to poor communication.
Ideation Workshops
We held brainstorming sessions to generate solutions for the HMW questions.
Proposed digital pre-check-ins and automated reminders to reduce no-show rates by addressing last-minute cancellations and improving patient preparedness.
Developed a patient-friendly language guide to simplify medical terminology and improve transparency.
Designed a unified digital platform with a secure referrer portal to ensure trust and adoption.
Patient & Referrer Journey Maps
SCROLL
Design that goes deeper
Clarity, transparency, and a user-centric approach are achieved through an advanced design system featuring over 70 components.
Leveraging Evidia's core unique selling proposition, the platform employs transparency effects and micro-animations to "make the invisible visible," enhancing user interaction for a seamless and engaging experience. Linear graphic elements inspired by organic forms bring fluidity and natural motion, while gradient-integrated icons reinforce visual consistency. Subtle background gradients add depth and focus, and strategically placed dark blue sections highlight key content, maintaining an elegant and harmonious aesthetic throughout.
Testing & Iterating
Prototyping, collaboration, and User Testing
We built high-fidelity prototypes to test solutions like digital pre-check-ins and automated reminders.
Close dialogue between UI/UX designers and developers ensured fast development. Auto-layout streamlined updates.
Tested prototypes with 12 remote users, focusing on learnability, efficiency, memorability, errors rate and satisfaction.
Results speaking volumes
Success metrics
Evidia's digital transformation streamlined scheduling, reduced administrative burdens, and improved efficiency, resulting in faster check-ins, shorter wait times, and a smoother experience for both patients and staff. Additionally, the upgraded recruitment platform enhanced talent attraction and retention.
35%
increase in appointment bookings in 3 weeks - Journey mapping identified a 40% booking abandonment rate, addressed through wireframing and real-time scheduling, achieving 8,500 bookings in 3 weeks.
12%
decrease in no-show rate - User testing revealed 80% of no-shows were due to unpreparedness; digital pre-check-ins and reminders cut no-shows.
25%
improvement in conversion rates - Streamlined UX and clear language reduced abandonment in the booking funnel.
OTHER
PROJECTS
Get in touch